Uncovering the Tasmanian Brand Story: Insights from Collaborative Place Branding with Brand Tasmania
Gain insights about Brand Tasmania’s approach to uncovering the Tasmanian Brand. Learn about Brand Tasmania’s collaboration with Folket Consultancy to support their place branding work, from qualitative research, interviewing, workshop reflections and report writing, offering insights into Tasmania's brand values and community.
Co-Creating a Place Brand with Young People: Insights from the Tasmanian Youth Story at the IPBA Conference
Discover how Brand Tasmania and Folket Consultancy shared insights of engaging young Tasmanians in place branding at the IPBA Conference. Learn about best practice strategies and key findings that highlight the importance of youth involvement in shaping the future of Tasmania's brand identity
Exploring Tasmania’s Connected Culture through Place Branding: A Collaboration between Brand Tasmania, DPAC and Folket Consultancy
Learn about the collaborative research project between Brand Tasmania and the Department of Premier and Cabinet (DPAC) and how they worked with Folket Consultancy to uncover Tasmania's cultural nuances and inform policy decisions. Learn how Folket Consultancy used our expertise in research and applying insights from place branding to inform the project.